5 min read

Key Takeaways

• Sheet masks can be used 2–3 times a week or daily with lightweight formulas.
• Sleeping and wash-off masks are best used a few times per week.
• Clay and exfoliating masks should be limited to once or twice a week.
• Always apply masks after toner and before serum or moisturiser or last in your routine if it’s a sleeping mask.
• Pay attention to your skin’s reaction and adjust your mask routine accordingly.

If you’ve ever found yourself wondering whether using a Korean face mask every day is overdoing it you’re not alone. The allure of that fresh, dewy glow after a good sheet mask session is hard to resist. But when it comes to frequency, the answer isn’t one-size-fits-all. Different masks serve different purposes, and understanding when (and how often) to use each one can make your skincare routine more effective and gentler on your skin. Let’s break it down.

What Are the Different Types of Korean Face Masks?

K-beauty offers a wide variety of masks, and each one is designed with specific skin concerns and usage frequency in mind.

Sheet Masks: These single-use masks are soaked in hydrating essence and typically made from cotton, bio-cellulose, or hydrogel. They help boost hydration, soothe irritation, and add glow in just 15–20 minutes.

Wash-Off Masks: These come in cream, gel, or clay textures and are applied to the face, left on for a set time, and then rinsed off. They often provide deep hydration, detoxification, or gentle exfoliation.

Sleeping Masks: Also known as overnight packs, these masks are applied at the end of your nighttime routine and work while you sleep to hydrate and repair the skin barrier.

Hydrogel Masks: These are made from a gel-like material that holds moisture well and delivers ingredients more effectively than standard cotton masks. Great for hydration and soothing tired skin.

Exfoliating/Clay Masks: Often used to remove dead skin cells or unclog pores, these masks are typically clay or enzyme-based and best used in moderation to avoid over-exfoliation.

Each of these masks offers something different and their benefits depend heavily on how (and how often) you use them.

How Often Should You Use Each Type

Let’s take a closer look at how often each type of mask fits comfortably into your routine:

Sheet Masks: Most people can use sheet masks 2–3 times a week, but with the right formula, especially calming or hydrating types, they can be used daily. If your skin is on the sensitive side or your routine already includes multiple layers, aim for every other night.

Sleeping Masks: These rich, nourishing masks work best 2–3 times a week as a substitute for your night cream. They’re especially helpful when your skin feels dry, tight, or needs extra recovery (hello, winter skin or post-travel dullness).

Wash-Off Masks; Depending on your skin type and the ingredients, you can use these 1 to 3 times a week. Hydrating wash-off masks can be used more frequently, while clay or clarifying formulas should be spaced out.

Clay/Exfoliating Masks: Clay, charcoal, or enzyme masks should be used just once a week, especially if you have dry or sensitive skin. Oily or acne-prone skin types may tolerate them up to twice weekly, but be cautious of over-drying.

Hydrogel Masks: These can be used 1–2 times a week for an extra boost of hydration or before a big event. Because they tend to hold more active ingredients, they’re best used when your skin needs that glow-up not every day.

If you're ever unsure, always check the packaging or product description. Most Korean brands are very clear about how often their masks should be used.

Can You Use Korean Face Masks Every Day?

The short answer is: it depends.

Sheet masks can be used daily and some K-beauty lovers swear by it but it’s not always necessary or ideal for every skin type. If your skin feels hydrated, bouncy, and not overly sensitised, daily use may be fine. But if you notice irritation or feel like your skin is becoming overloaded, scale back. For other types like sleeping masks, clay masks, or exfoliating treatments, daily use is too much. These masks are richer or more active and should only be used a few times a week. Listen to your skin. If it looks calm and hydrated and your routine feels manageable, you're likely doing just fine.

Best Time to Use a Korean Face Mask

Most masks, especially sheet and wash-off types are best used in the evening, after cleansing and toning. This gives your skin time to absorb the nutrients and hydrate overnight.

The typical mask routine looks like this:

Cleanser → Toner → Mask → Serum → Moisturiser

Sleeping masks, on the other hand, go on last after your moisturiser and act as a final sealing step to lock everything in while you sleep. Some brightening or energising sheet masks can be used in the morning, but be mindful of layering and how your skin handles product before makeup or SPF.

Making K-Beauty Face Masks Work for You

Korean face masks are one of the easiest (and most relaxing) ways to give your skin a quick boost whether it’s hydration, clarity, or glow. But like everything in skincare, balance matters. Start with 2–3 sheet masks per week, and experiment with adding other mask types gradually. There's no need to overdo it. Your skin will thank you for a gentle, consistent approach.

Want to explore different textures and treatments? Browse our full Korean masks range or visit our Skincare page for targeted options. Still not sure? Contact us, we’re happy to help you build a mask routine that suits your skin.