Key Takeaways

• The 10-step Korean skincare routine is a flexible, layer-based approach focused on hydration, prevention, and skin barrier health.
• The steps include double cleansing, exfoliation, toner, essence, serum, sheet mask, eye cream, moisturiser, and sunscreen.
• Not every step is required every day. Focus on core essentials like cleansing, moisturising, and SPF, and add treatments as needed.
• Product selection should be based on skin type and specific concerns, rather than trends. Lightweight layers are key to avoiding irritation or heaviness.
• You can start small, even just 3 or 4 steps and build your routine over time based on what your skin responds to best.

K-beauty isn’t just a trend; it’s a skincare philosophy that’s reshaped how we care for our skin. Rather than chasing overnight fixes, Korean skincare routines are built around consistency, hydration, and prevention. The 10-step routine is perhaps the most iconic part of this philosophy, but it’s not about overwhelming your bathroom shelf. It’s about understanding your skin and giving it what it needs, one layer at a time.

Whether you’re just starting your skincare journey or looking to refine your current routine, this guide breaks down the 10-step Korean skincare method, what each step does, and how to personalise it for your skin.

Why Is the Korean Skincare Routine So Popular Worldwide?

Over the past decade, K-beauty has grown into a global skincare movement. What sets it apart is its gentle, layered approach to skin health. Korean skincare focuses on prevention rather than correction, with formulations designed to support the skin barrier and deliver hydration at every step.

What also makes it so appealing is how adaptable it is. The steps are there to guide you, but they’re not rigid rules. You can follow the full routine or scale it down, depending on your skin’s needs and your lifestyle. It’s this customisable approach, paired with highly effective, skin-loving ingredients, that continues to win over skincare enthusiasts around the world.

What Are the 10 Steps in the Korean Skincare Routine?

Let’s walk through each step of the traditional routine and why it matters. You don’t need to follow all ten daily, but understanding the role of each one will help you create a routine that truly works.

1. Oil-Based Cleanser
This is your first cleanse, designed to remove oil-based impurities like makeup, sunscreen, and excess sebum. It helps break down grime gently without stripping the skin. Popular options include cleansing oils and balms; you can find a full range in our Korean cleansers collection.

2. Water-Based Cleanser
Follow up with a gentle foaming or gel cleanser to remove sweat and dirt. This step ensures your skin is completely clean without feeling tight or dry. It’s often referred to as the second half of the "double cleanse."

3. Exfoliator
Used a few times a week, exfoliation helps remove dead skin cells, smooth texture, and promote cell turnover. You can choose between physical exfoliators (like scrubs) or chemical options (like AHAs or BHAs), depending on your skin’s sensitivity. Explore our curated Korean exfoliators for gentle, effective options.

4. Toner
Unlike Western toners, which are often astringent, Korean toners are hydrating and soothing. They prep the skin for better absorption of upcoming steps. Ingredients like hyaluronic acid, rice extract, or centella are commonly used. Browse our Korean toners to find the right match for your skin type.

5. Essence
A uniquely Korean skincare step, essences are lightweight yet packed with active ingredients. They hydrate the skin and help improve overall skin texture and radiance. Think of them as the bridge between toner and serum.

6. Serum or Ampoule
This is where you target specific concerns like dark spots, fine lines, or acne. Serums are more concentrated and can make a big difference over time. Whether you're looking for brightening, soothing, or firming effects, our Korean serums cater to a wide range of skin needs.

7. Sheet Mask
Used two to three times a week, sheet masks offer an intensive dose of hydration and treatment in just 15 to 20 minutes. They’re soaked in serum and help your skin absorb more of the good stuff. Have a look at our Korean face sheet masks for some soothing options.

8. Eye Cream
The skin around the eyes is thinner and more delicate. Eye creams help hydrate and reduce the appearance of puffiness or fine lines. Even a small amount can make a difference over time.

9. Moisturiser
This step seals everything in. Moisturisers come in all textures, from gel types to rich creams. Choose one based on your skin’s needs and the climate. You can browse our collection of lightweight and nourishing Korean moisturisers.

10. Sunscreen (AM only)
 No matter your routine, sunscreen is a non-negotiable part of your morning regimen. It protects your skin from UV damage, prevents premature ageing, and helps maintain results from all the steps before it. Shop our full sun protection range to finish your morning routine properly.

Do You Really Need All 10 Steps?

The short answer? No, not every day. The 10-step routine is a framework, not a fixed rule. Many people find that a five-step routine is more manageable day-to-day, and then add in extras like exfoliators or sheet masks a few times a week.

What matters most is consistency with the essentials: cleansing, moisturising, and using SPF. These are the non-negotiables. The rest can be adjusted based on how your skin feels or what you're trying to achieve. Think of the 10 steps as tools, not obligations. Use what works, skip what doesn’t, and don’t feel pressured to include everything at once.

How Do You Choose the Right Products for Each Step?

With numerous options available, it’s crucial to select products that align with your skin type and specific concerns. If you have dry or sensitive skin, look for soothing ingredients like cica, mugwort, or ceramides. For oily or acne-prone skin, ingredients like salicylic acid, tea tree, or niacinamide can help control breakouts.

The key is to pay attention to how your skin feels after each product. If it feels heavy, sticky, or irritated, it might not be the right fit. Remember, layering should feel light and hydrating, not overwhelming.

For more targeted support, our Shop by Concern section is a great place to explore skincare based on your specific needs, whether you’re dealing with dullness, redness, dryness, or breakouts. (shop by concern not available atm)

Start Your 10-Step Skincare Routine.

If you’re just getting started, there’s no need to dive into all ten steps at once. Begin with the basics: a good cleanser, a hydrating toner, a moisturiser, and sunscreen for daytime. These four steps alone can make a noticeable difference in your skin.

Once you’ve got a solid base, you can add more layers gradually, depending on what your skin responds to. What matters most isn’t how many products you use, but how consistently you use them. You can browse our full Korean skincare range to begin building your routine. If you’re still unsure which steps or products suit you best, feel free to contact us. We're always happy to help guide you